Actually, it's all about you.

Getting to know you is the most important part of the process of writing the words you need. Great content and effective copy is all about making sure you’re talking to your tribe in a way they understand. It’s about making sure your potential clients and customers get to know the personality behind your brand.

Whether you’re an industry leader who needs clear, corporate communication or a maverick start-up who wants to tell it like it is, I’ll find the right tone of voice for you and your business.

I’m Anthony Cockerill. When it comes to words, I love nothing more than getting it just right.

I began my career teaching English — a hands-on apprenticeship in the written word. I first became aware of the power of great web content as an education blogger and writer, contributing to publications such as Teaching English and Teach Secondary. As my own writing gained a wider audience, I saw for myself how great content leads to effective SEO and lead generation.

Friends and colleagues began to ask me to share advice or write content for their projects. I love using my aptitude for writing — and the skills I’ve learned as a blogger — to help people showcase their work and build their businesses. I created Tastes Like Fresh Copy to help people get the great written content their organisations deserve — and to allow me to do more of what I love.

Subscribe to the Tastes Like Fresh Copy blog and learn how great writing can benefit your organisation with blog posts, advice and resources. Subscription is free, there are no obligations and you can unsubscribe at any point.

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